If you're looking to increase business for your spa or salon, the key is to focus on customer satisfaction and loyalty. Consult with your customers to find out what they want and need, and then use creative packages and promotions to keep them coming back. Update your marketing campaigns and materials, and use digital marketing ideas to reach a wider audience. Make sure your customer experiences are special by getting to know their names, tastes, and preferences.
Encourage your employees to customize the spa experience for each customer, and offer complimentary treatments like scalp massages or deep conditioning treatments. Partner with websites like Groupon to offer daily deals, flash sales, or other promotions. Invest in local advertising that highlights your most popular services, and attend events related to beauty salons, spa, beauty, skin and hair care. Network with people and tell them about your salon.
Text message marketing for spas is a great way to engage customers, as it hasn't been used as much as email marketing. Offer special spa packages that encourage customers to try several treatments and come back for more appointments. Make it easy for people to book their spa appointments by getting a website for your business or using a spa business management application like Appointfix. Run sweepstakes and contests to get your spa salon in front of as many people as possible.
Offer a free treatment on customers' birthdays to brighten up their day and make them pay for that service the next time they visit. Use professionally made videos of recommended spa services and their benefits to speak more eloquently than words.